Astonish Welcomes New CFO Eric Johnson

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Astonish Results is pleased to introduce Eric Johnson, the latest member of our executive team. Eric has taken on the critically important role of Chief Financial Officer for Astonish, and will be ensuring that our finances will be managed properly and used effectively to serve our clients and help our company grow.Astonish Results CFO

Eric has an impressive education, with an MBA from Carnegie Mellon University’s Tepper School of Business, and a B.S. in Chemistry from the University of Massachusetts, Amherst. That makes Eric the second chemist among our executives, along with John Boudreau, our COO. We are bound to benefit greatly from the addition of another analytical mind at the helm.

Prior to joining Astonish, Eric worked for Intel in Arizona within various finance roles for 10 years. He also co-founded a solar cell manufacturing business, SpectraWatt, Inc., which he and others spun out of Intel with the help of multiple investors. Eric served as the VP of Finance at SpectraWatt for three years prior to taking on his new role at Astonish.

Eric was one of the first four employees at SpectraWatt, and says that he was able to meet every new employee one at a time, as they joined. In larger companies like Astonish, he says it’s always a challenge to remember names and faces all at once when joining, but he’s enthused. Eric was introduced to us for the first time during our annual, company-wide Astonish Results family meeting this past week, which he said was “definitely a bonus!” His favorite part of Astonish so far is “definitely the employees—all the people who work here. I love their enthusiasm.”

Outside of work, Eric enjoys traveling, reading, cooking, and fishing. He’s also excited about Super Bowl 46 this year. Who is he rooting for? “Without question, the New York Giants,” Eric says. “I’ve been a Giants fan my whole life having grown up in New England, so this year looks to be a fun one.”

He even has a bet with a buddy over the game. If the Giants lose, Eric says, “I’ll have to place a Pats bumper sticker on my car for a year. But I’m really thinking my buddy is going to get lots of compliments on his brand new Giants sticker. I’m totally looking forward to that.” We’ll be looking forward to how his bet turns out, as well!

Thanks, Eric, for taking on the monumental role of CFO in our company. We’re grateful for the knowledge and experience you are bringing to the table to help our company succeed this year and in the years ahead.

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No Comments by on January 27, 2012
filed in Astonish Results News, Employees, Executives, Recognition
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Astonish Results 2012: Stand Together

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“If you could get all the people in the organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.”

– Patrick Lencioni

The dream began with passionate, fervent determination under the 2010 slogan, “War is the Answer.” 2011 saw a carpe diem approach as the greatest digital marketing company in the world spread “The Time Is Now” throughout its ranks. This past Monday, Astonish Results brought together over 100 employees from two different states to craft their mindset for the eagerly anticipated 2012 growth plan:

Stand Together.

Hosted by CEO & Founder Adam DeGraide, the 2012 Astonish Results annual employee meeting began with reinforcement of the importance of unity in any corporation.

“Every part of the body must work together for the health of the whole body,” began DeGraide, “and we band together. A company fails not because of bad sales, not because of technology, or clients … It fails if we forget for a single moment that our mission is to serve and love local agents across the country.”

While last year’s course of action was “Identify, Implement, Improve,” this year found Tim Sawyer, President and co-founder of Astonish Results, urging the room of eager ears to provide consistent and superior service in all that the company does.

“Million dollar question, folks! What can you do personally to stand together with team members to provide a consistent and superior customer experience? Because here’s the reality—I don’t care if you’re on SEO, Social Media, an RFM, a programmer, a designer… They may have signed the contract that a sales guy offered them, but these clients hired YOU. They value YOU, they want YOU.”.

 

Jonathan Monterecy, General Manager of Astonish Results, and Kelly Donahue-Piro, VP of Raving Fan Management, both took time to speak about the importance of a smooth launch to any client’s campaign, and how astonishing results are only possible with a firm foundation and a solid start. Monterecy also dipped into the launch of Astonish University and the Astonish Help Desk, and how the Astonish Results System will depend on moving clients smoothly through the use of these streamlined, customer-oriented utilities.

The meeting concluded with John Boudreau, co-founder and COO, speaking plainly and compassionately.

“We are to love and serve our customers, as we love and serve each other,” Boudreau concluded. “Love is ‘the unselfish and benevolent concern for the good of another.’ I’ll tell you how we’ll deliver consistent and superior service, results, and experience. We’re going to do it standing together with unselfish and benevolent concern for the good of our clients, and for the good of our team.”

No Comments by on January 26, 2012
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Getting Psyched about Setting Agency Goals for 2012- Webinar Re-Cap

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Recently, Jonathan Monterecy General Manager of Astonish Results, and Kelly Donahue-Piro the Vice President of Raving Fan Management hosted an enthusiastic and informative webinar on goal setting. In effort to boost their insurance marketing strategies, the webinar started with a very happy greeting for our listeners. Astonish certainly started the year out right with a turnout of 167 agencies attending the webinar!

Jonathan and Kelly focused their session on a few main points of goal setting. These main focus points taught the attendees how to create attainable goals, implement a rewards program, set manageable goals, and hold individuals accountable for their goals.

Creating a team environment helps the agency become motivated to succeed in not only individual goals, but motivated to achieve the overall big picture of where the agency wants to be.

Talking Points of the Webinar:

Managers and Employees work harder when given specific goals

  •  “People don’t plan to fail. People fail to plan.” Jonathan mentioned this quote to emphasize the importance of the value in planning ahead to achieve goals
  • Goals are accomplished by roles within your agency. Making sure that everyone understands their expectations.
  •  Accountability-make your employees accountable to follow through to meet goals

“Remember, company roles help achieve company goals!”

How to create good goals

  • Be S.M.A.R.T about setting your goals
    • Specific- breakdown the goals into details. Details matter
    • Measurable- make sure you track your efforts. You can’t imagine what you can’t measure
    • Achievable- make goals that you and your employees can accomplish
    • Relevant- make sure your goals are in alignment with the agency’s overall goals
    • Time-bound- make sure to attach a timeline to each goal. Make sure each goal has a beginning and an end.

 

Stay involved in helping the team achieve their goals; create rewards

  • Have small everyday rewards for small goals being met
    • Gift cards, buy coffee, take out to lunch
    • Have larger rewards for quarterly goals being achieved
      • Day off, $100 bonus, take out to dinner
      • Have ASTONISHING rewards for yearly goals being met
        • $500 dollar bonus, weekend getaways, shopping sprees

The important thing to remember when rewarding your staff is the reward goes along way. People love to feel special and be recognized. Make sure you know your employees and what will motivate them to succeed. In the end as an agency you will meet more goals and have a

Recap: Setting effective goals in your agency for 2012:

  • Define your company goals as a team
  • Get excited to tackle these goals together
  • Get people to BUY IN to your goals
  • Set SMART and achievable goals
  • Create a place in your office to track your goals
  • Meet monthly to show your progress
  • Publically tell each employee where they stand
  • Celebrate your achievements

 

Astonish Results experienced an awesome turn-out for this Webinar, and we hope to have even higher attendance in the future. All in all, we hope everyone who attended is motivated start the New Year out right by setting manageable and achievable goals for their agency!

No Comments by on January 9, 2012
filed in Events, Insurance Marketing, Management, Motivation, Office Culture, Raving Fan Managers, Recognition, Sales, Tips, Training, Uncategorized
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Charity Recap: Astonishing Results for our “Make-A-Wish December” Initiative

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This month we celebrate another Astonish Results success. Throughout the month of December Astonish has been united in raising awareness and funds for The Make-A-Wish Foundation of Massachusetts and Rhode Island.

With 2012 upon us, we are PSYCHED to announce that outcome of our “Make-A-Wish December” campaign, and share that we have successfully raised $28,950 for the local nonprofit!

On behalf of the entire Astonish Results team, we would like to thank each and every person involved in helping us succeed in our mission. And a special thank you to Astonish Results CEO and Founder, Adam DeGraide, who took the company’s initiative one step further by increasing community interaction. In addition to the funds raised through sales and the Executive Team’s personal donations, DeGraide donated an additional dollar for every Facebook “like” he garnered on his Facebook Fan Page. Overall, the campaign was met with incredible success and allowed the Astonish family to rally behind a cause so many of us are passionate about.

It takes about $4,000 to make each child’s wish come true. The Make-A-Wish Foundation of Massachusetts and Rhode Island has already served over 5,000 children in previous years and with our donation we hope to add some cheer and joy to the lives of many children this New Year.

Once again we are incredibly grateful that we are able to provide this contribution to the Make-A-Wish Foundation of Rhode Island and Massachusetts, and thank each and every person that helped make this possible.

Furthermore, from the Astonish Results team, we wish you all a happy and healthy New Year! We hope that our donation allows many children to start off the New Year off with a smile on their face, as their wishes come true!

No Comments by on January 6, 2012
filed in Astonish Results News, Business, Charity, Events, Insurance Marketing, Motivation, Office Culture, Recognition, SEO, Social Media, Uncategorized
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An Astonishing Community – Community Building 101 with Jennifer Fitta

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With a passion for community building, Jennifer Fitta is Astonish Results’ very own social media specialist. Since joining the Astonish family, Jenn has successfully influenced how our company and clients connect through social media. Growing up in Fall River, Massachusetts, Jenn received her degree from Bryant University in 2008. Jenn was able to experience the power of social media while working for Harvard Medical School, where she focused on community building and special events. With the unique ability to build active, engaged social communities, Jenn has now brought her social strength and creativity to Astonish Results.

As a member of the Internet Marketing Team, Jenn has had the opportunity to be a part of not only our company’s community but the communities of more than 40 clients. Jenn has already begun to change and shape the way Astonish clients interact with their current customers and prospects.  Jenn has revamped the initial call structure, implementing a question and answer session which provides her with the ability to better understand each Astonish client’s brand image; ultimately helping her tailor the set-up of each agency’s social media accounts.

“I find what I do FUN! I’m psyched about my position and what I can do every day to impact the company for the better. I love my clients and knowing that what I do helps them grow and become more interactive with their sites.”- Jenn

So what is community building? According to Jenn, community building means taking one’s social media efforts to the next level. Community building is more than just a simply posting something to your Facebook Page; community building is interacting with your Facebook fans through many types of social interactions. This may include going to a client’s page and commenting on the photo they posted, then after they respond to your comment, actually taking the time to write back; continuing the conversation. Community building can also entail holding a Facebook contest to get your agency’s Facebook friends involved in the betterment of your local community.

Forming a strong community through Internet marketing tactics is social media at its highest level.  Think of your social media strategy as cultivating an online community, right behind your own computer. Social media brings people together and creates a society full of access and opportunity.  Community building is also a great social media tactic to become familiar with because it provides a business with the opportunity to interact with people or other businesses that you otherwise may not have been able to do.

One of the best client examples Jenn has witnessed, since joining Astonish, comes from Illinois’ Equity Insurance. Since becoming a member of the Astonish family, agency owner, Chuck Rowland has proactively followed Jenn’s advice; taking control over his social community. With Jenn’s coaching and best practices, Chuck has jumped right in; actively posting and communicating with the agency’s fans and followers.

Jenn takes her job to the next level, by actively getting to know all of her Astonish clients. She takes the time to understand their agency culture, research their surrounding community, local media resources and even their competition. Not only does she build a community for her clients, but she also builds a social community for herself. She enjoys knowing that at the end of the day she positively impacted someone’s social media strategy; and better yet their overall insurance marketing strategy.   Astonish’s RFM’s (Raving Fan Managers) have also helped Jenn to build a relationship with each client, by having her participate in client meetings and conference calls – whatever it takes for her to better understand each agency’s unique culture!. Community building is an important social media tactic for all of us to utilize and Jenn really knows how to stay PSYCHED about it!

No Comments by on December 29, 2011
filed in Astonish Results News, Business Development, Employees, Insurance Marketing, Motivation, Office Culture, Recognition, SEO, Social Media, Strategy, Tips
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Astonish Results Welcomes Mary Mack to the Astonish Team

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Everyone say hello to our newest employee, Mary Mack! Mary is taking on the role of SEO Specialist at Astonish Results and will be concentrating most of her efforts on link building.

“Link building is such a key part of SEO and Public Relations, and it’s so impressive that Astonish has recognized that and created this position. I’m really looking forward to helping our clients build their online presence!”

Mary is a native of Newport, Rhode Island and lives there with her husband, Andy and their pug/basset hound mix, Kenny Powers. A special congrats goes out to our new astonishing team member as she just got married on 11/11/11!

Mary recently earned her Master’s degree in Internet Marketing from Full Sail University’s online program. At graduation, she received the honor of class Salutatorian and a course director award for Advanced Search Engine Optimization. She also has a B.A., in Communications and Media Arts with a concentration in TV/Video from Emerson College in Boston, MA.

While at Emerson, she did her internship at the CBS soap opera “The Bold and the Beautiful” and moved to Los Angeles after graduation to work as a writer for a comedy website. She’s still funny (or at least her mom thinks so), but she’s found her “happy place” focusing on SEO and Internet Marketing and most importantly helping to strengthen our clients’ insurance marketing strategies.

A Britney Spears supporter since 1998, Mary was even voted “Most Likely to Go on Tour with Britney Spears” in high school. She also loves Top 40 music and knows that she has secured her status as an “adult teeny bopper.”

Mary has always been obsessed with the Internet, so she’s thrilled to be the newest addition to the Astonish Results family! Very few people can say they get paid to do what they love and Mary knows she’s lucky to be one of them!

No Comments by on December 19, 2011
filed in Astonish Results News, Employees, Insurance Marketing, Motivation, Office Culture, Recognition, SEO, Strategy, Uncategorized
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Behind the Scenes in the Internet Marketing Department- Meet and Greet with Sara Day and Rachel Weiss

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The Internet Marketing department at Astonish has been growing, and there are two very important people we wanted to highlight. Meet Content and Social Media Specialists, Sara Day and Rachel Weiss. The two specialists have been working hard on the content and social media for our clients for the past few months, and absolutely love it!

“From the application process on, I just loved the culture of the company. I already feel like I’ve been here forever!”- Sara Day 

Sara originally grew up in Lewisburg, PA, and then went on to college in Boston where she earned her degree from Emerson College. Sara loves the show Dexter, eating peanut butter and fluff sandwiches, and watching trashy reality television!

The Internet Marketing department is more of a team at Astonish; everyone is always sharing ideas and encouraging conversation to get the writing juices flowing! Sara has been more focused on content writing since her arrival at Astonish, but will soon be moving into more of a social media role. She is excited for more responsibility and the new tasks that lie ahead of her!

Rachel Weiss has been working hard with the Internet Marketing team here at Astonish. Just like Sara, Rachel focuses on content for our clients. Rachel is originally from Boston, Massachusetts. After graduating from Northeastern University she held a range of different positions, before landing at, Astonish Results.

“I was so happy when I came across this position. Everyone has a positive attitude and loves what they do. It’s a team and a family. I love it!”- Rachel Weiss

When she isn’t blogging away, Rachel loves to spend time with her dog, cook and bake homemade treats! Rachel is always bringing in delicious snacks for the whole Astonish team including gluten free brownies, and frosted cupcakes!

These two astonishing team members are just a glimpse of the talent we have working here at Astonish! More updates about our team members and the Astonish Results community will be sure to come every day.

No Comments by on December 15, 2011
filed in Astonish Results News, Employees, Insurance Marketing, Motivation, Office Culture, Recognition, SEO, Social Media
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Astonishing Results for our Make-A-Wish Foundation Charity Initiative, Mid- Month Update!

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Mid- way through the month, Astonish Results has raised over 21,000 dollars for our charity initiative, benefitting the Make-A-Wish Foundation of Massachusetts and Rhode Island! With roughly two weeks left in December, the Astonish Results family hopes to double this number, all while positively impacting the lives of local children.

Astonish Results CEO and Founder, Adam DeGraide, decided to sweeten the deal early this week when he announced that he would donate an additional $1 for every new “like” on the Adam DeGraide Facebook Fan page. Furthermore, if the CEO’s Fan Page reaches 700 likes by December 31st, 2011, DeGraide will donate an additional $500 on top of all the other funds raised so far! It is surely shaping up to be an astonishing month so far!

Photo By: www.massri.wish.org

Just some facts on Make-A-Wish Massachusetts and Rhode Island: 

Photo: Google

 

  • Chapter founded in 1987, fulfilled their child’s first wish who had Niemen-Pick Disease
  • The foundation has served over 4,500 children in Massachusetts and over 1,000 in Rhode Island.
  • Ever dollar counts to help a child’s wish come true; it takes an average of $4,000- $6,000 to make one child’s wish come true.
No Comments by on December 13, 2011
filed in Astonish Results News, Business, Charity, Events, Executives, Insurance Marketing, SEO
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Astonish Results Has a New SEO Content Writer

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Let’s welcome Jamie Silverstein, who has recently joined the Astonish Results family has as an SEO Content Writer! Jamie will be working directly with the Astonish Marketing team, helping to craft an array of compelling branded content, ranging from: blog posts, email campaigns, print materials and company press releases.

 

“I am going to stay focused on marketing and blogging about all the best parts of Astonish Results while helping out in whatever is needed, says Silverstein.”

 

Jamie is originally from Monroe Township, New Jersey.
As a University of Rhode Island graduate, Jamie studied Journalism and Leadership. During her college experience she interned at three different companies, which have helped to better shape who she is as a professional today.

 

Jamie’s first experience was in New York City. She worked for Megaforce Records as a PR/Marketing/Social Media/ Events Intern. There she immersed herself in everything PR; from  writing press releases, blogging , updating social media sites and setting up sound checks and events( with bands such as Metallica and Third Eye Blind). After her internship with Megaforce, she knew writing, public relations, and event planning were her passions and set her sights on entering the integrated marketing industry upon graduating. With her career goals in mind, Jamie knew she had to continue to push forward. Instead of sitting back, she interned for a singer/songwriter James Grande that fall. She created marketing plans, maintained fan sites, a street team, and all of the artist’s media outlets.

With so much energy and excitement for what she was doing that spring she interned for the South Kingstown Chamber of Commerce. There she stayed focused on event planning,public relations and marketing events such as the South County Golf Ball Drop and the Dancing with the Stars event, which was hosted at the Towers in Narragansett , Rhode Island.

She remains passionate about whatever life throws at her. During college she belonged to an international sorority, Phi Sigma Sigma. Instead of sitting back and enjoying the ride she change was needed.

Taking initiative, Jamie became the membership recruitment chairman of her organization and doubled her chapter in one semester growing to sorority from about 45 women to 105 women.

Jamie then went on to becoming the VP of Recruitment and PR where she spent the entire year organizing a formal recruitment process, for not only her organization,  but for the entire Greek community. When Jamie graduated in the spring of 2010 she became the Chapter Key Advisor for the Johnson and Wales chapter. Jamie donated a good portion of her free time, hoping to help the women of the chapter get everything she got out of the sorority experience while she was in college. Jamie always puts community service and philanthropy on the top of her list during her free time as well always volunteering and helping the community.

Silverstein has a strong passion for the mission and goals of this Astonish Results and is thrilled to join the team. Passionate about public relations and social media, Jamie hopes to leverage love of writing and contribute to the company in the fullest way possible.  After a year working in the sales industry, and gaining many skills to become a more well rounded individual she finally found a company, Astonish Results, that seemed to be a perfect fit for what she wanted to do with her life.

 

No Comments by on December 9, 2011
filed in Astonish Results News, Business, Business Development, Employees, SEO, Social Media
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Digital Marketing Makes a Difference This Holiday Season

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     While digital marketing and the Internet changes every minute, due to rapidly involving technology, it is important for people to stop and think not only about what’s coming next but also how we can help those who are the future. Children deserve everything we have to improve their standard of living, since they are the ones that will be sitting at our desks someday. With  Astonish Results’ goalto further strengthen the company’s relationships with the local community; we are proud to announce our latest charity initiative. Throughout the month of December, Astonish Results will be donating a little bit of everything we earn to the Make-A-Wish Foundation.

     As a leader in insurance marketing, Astonish Results is now striving to become a leader within the Rhode Island community, and we are thrilled to announce our latest partnership with the Make-A-Wish Foundation of Massachusetts and Rhode Island; helping to make a positive change this holiday season. Make-A-Wish is one of the most well known non- profit organizations in the world, when it comes to fundraising and improving the lives and morale of children. The foundation is an international philanthropic non- profit to help grant wishes to children with various medical conditions and enrich their lives with hope, strength and joy. With such a creative and forward thinking company, the pioneer in digital marketing; Astonish Results seems to have paved the way this month for not only a success of the company but for the future of children.

Across the country, donations are made to support this incredible cause as much as they can each year. From athletic teams to other non-profit organizations to sororities and fraternities to individual families’ people come together for this important humbling cause to not only support but be a part of an international effort. Year after year some organizations donate such as Conference Carolinas members raised $12,309.47, an increase of nearly $900 from last year; while Chi Omega raised over 6.5 million and donated about 400,000 volunteer hours to Make-A-Wish. Astonish Results hopes to contribute this December to help our community. For Astonish Results, not only will they donate everything the company raises but Astonish executives will match every dollar raised by the campaign!

Astonish Results is proud to support The Make-A-Wish Foundation and encourages the community to follow its fundraising progress via the Astonish Results Facebook page.

About Astonish Results, LLC:

Astonish Results is a full-service digital marketing, SEO, customer relationship management (CRM), sales training, and consulting company. Built from the ground up, Astonish provides a series of specialized systems and best practices designed specifically for revenue growth within independent insurance agents. Since Astonish was founded in 2005, the company is now serving over 600 independent insurance agencies and routinely helps their clients double their revenue within two years.

 

No Comments by on December 6, 2011
filed in Astonish Results News, Charity, Events, Insurance Marketing, SEO, Uncategorized
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