Tips for Enjoying a Tasty and Insurance Claim Free Labor Day

With Labor Day this weekend everyone will be out for the last picnics and barbeques as we say goodbye to summer and hello to fall. Some of the agencies have posted this week on topics that could keep yourself and your family happy and safe for the holiday weekend.

If you are big on the grill this weekend, Encompass Lending of Katy, Texas offers more than just Texas and Colorado Mortgage Advice. They have offered tips to get the meat just right. Low and slow is the way to go when barbequing meats, rather than just plain grilling.

Grilling is the process of quickly cooking meat, fish, or veggies over high heat. So this would be your burgers, dogs, even a nice sirloin strip. Barbequing, however, is the “low and slow” method of creating perfection. Check out the post for more tips and recipes for your Labor Day barbequing needs, and remember, don’t ever grill indoors.

If you’re not the grilling type and prefer take out, Headquarter Insurance of Florida has offered some tasty looking but super high calorie options you should probably avoid if you want to keep your svelte summer figure.

The Florida agency outlined 5 deadly deli sandwiches that will not only clog your arteries, but pack on the pounds certainly contributing to health ailments that could have your premiums on the rise. Since they know Florida life and health insurance, Headquarter Insurance encourages you to gorge in moderation.

Steering away from food, there are some other precautions that could come up this weekend during parties, weddings or strolling on the beach. With the weather looking nice in most parts of the country for the weekend, many people are going to be taking their pets out as many beaches re-open the property to animals in September.

If you have small children you should be careful as Dagley Insurance lets us know dog bites accounted for more than 1/3 of all home insurance liability claims in Texas last year.

Another agency post this week alerts handy California residents who might have plans to fix up the house during the long weekend. California recently instated a law that insures all California Contractors must be certified to work on homes built before 1978 due to the risk of lead paint.

If you are working on your own property you’re off the hook, but make sure any contractor you hire to complete that project over the weekend is certified.

From all of us here at Astonish Results we hope everyone has a safe and fun weekend!

No Comments by acollins on September 3, 2010
filed in Astonish Results News, Insurance Media, SEO, Social Media, Tips
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Astonish Results and Insurance Agency Partners Featured in National Underwriter

Astonish Results Insurance Agency Clients

Astonish Results executives and agency partners gather for a Times Square photo session

British historian Arnold Toynbee has a famous quote that goes, “The supreme accomplishment is to blur the line between work and play.”

Recently, National Underwriter invited a number of Astonish Results insurance agency partners down to the Summit Business Media, New York office for a series of interviews about insurance marketing and agency culture. The article, Astonish Shakes Up Agency Marketing With Aggressive, Web-Centric Approach, explores how Astonish Results is using social media and culture/attitude change to help agencies fall in love with their businesses again.

The article highlights two major areas that are helping re-define insurance agency culture and processes. Historically, a service-oriented mentality governed agency life, but Astonish Results CEO Adam DeGraide contests that every service encounter is also a sales opportunity. This is the first concept all agency employees must embrace.

National Underwriter technology columnist Rick Gilman describes the second defining Astonish point, “…by implementing the right technology and imbedding social media as a key touch point for clients, agents will not only grow their book of business with a major influx of new prospects, but improve retention levels with existing accounts as well.”

While we’re proud to see Astonish reflected in a positive light by the media, we’re more proud of the things our Astonish Results Agency partners had to say. Each insurance agency found Astonish in a different way, but the insurance marketing results are similar, gauging by the numbers. A few highlights from the article:

  • Since his (Rex Caton) installation of the Astonish tools, Caton-Hosey’s personal lines department has grown by 10 percent
  • Mr. Petersen (CEO, Encharter Insurance) explained that until Astonish got involved they were doing about 70-to-80 new deals each month, while “now I’m looking at 150 new deals this month, and it’s not going to stop there. We’re growing 6-to-7 percent currently and expect it to improve upon that.”
  • As a result of Astonish’s efforts, search engine optimization (SEO) numbers have pushed Insurance Solutions to the top of the list when someone is searching for insurance in Mission Viejo, Calif. Indeed, Mr. Alessandra reported a 1,700 percent increase in Web traffic since implementing the Astonish system.

While statistics are a great indicator of success, just as important as the actual growth numbers are the culture and attitude changes that are happening in the agencies interviewed and the majority of Astonish Results agency partners in general. When selling insurance is fun, it’s a whole lot more profitable. And when producers, CSRs and even receptionists are coming to the agency, feeling as though they’re helping someone, it makes productivity that much higher.

We’re grateful to National Underwriter for putting this article together and to our insurance agency partners for using the insurance marketing tools and advice we provide to grow their agencies. The industry is literally changing before our eyes and we’re blessed to be a leader in the “shake-up” with our aggressive, web-centric, fun-based approach.

No Comments by nbrown on August 31, 2010
filed in Agency Management, Astonish Results News, Business, Business Development, Employees, Executives, Insurance Marketing, Insurance Media, Management, Motivation, Office Culture, Raving Fan Managers, Recognition, Sales, Social Media
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Vision and Mission from Astonish Results COO

(Recently, Chief Operating Officer John Boudreau sent a company-wide email to Astonish Results employees re-affirming the vision and mission of our organization. Executive leadership is critical to any growing company, and genuine affirmations like the one below keep employees working towards a common goal while providing a sense of purpose to daily work responsibilities. We urge leaders to do the same in their agencies and business.)

Astonish Team Members,

In an effort to make sure we are aligned as a company, I’m beginning this weekly companywide communication. It’s more important than ever to have open communication from the top down so we are ALL on the same page. Please look out for this email each week.

This week, I wanted to focus on our vision and mission.

Vision

It’s important that we all understand what we’re trying to accomplish at Astonish. Our vision at Astonish Results is to change our clients lives by changing their businesses. We do this by producing “astonishing results” for the clients we serve.

You’ll often hear us refer to the fact that we’re on a mission. This is WHY we do what we do. Our mission is to literally change the insurance industry one agency at a time. Our clients recognize a great need to change. Some clients see that right away, for some it takes a little time and patience, but no matter what the process is like, nothing that happens will ever delegitimize our mission. We have literally changed the lives of hundreds of people because we’ve changed the way they view their businesses, given them new hope and passion for what they are doing and shown them how to deal with the modern consumer. You are all part of that!

Some of you have talked to me about the negative posting on Google about Astonish. Our stand is to be open and honest about our imperfections, define what they are and improve them to better serve out insurance marketing partners. If there is a problem we must fix it. Every business has problems.  The truth is, a majority of those posts are written by folks that don’t really understand what we do and in many cases were written by competitors trying to hurt us or push their own personal gain.

We welcome any legitimate feedback and are putting better feedback loops in place like the AAAC (Astonish Agency Advisory Council). This is a group our partners that have agreed to provide unbiased feedback and help those clients that may need some additional support. This alone is a testament of how much we have helped our clients.

How do we accomplish the mission?

We ALL play a part in making sure the Vision is realized. Whether it’s generating leads via marketing, selling our system, building our system, or maintaining our system, we are all responsible for generating “astonishing results” for our customers.

If you’re not 100% clear on HOW you fit into accomplishing that vision and mission, ASK. We use metrics to make sure we are on track with that vision. If you don’t know your personal metrics and how they are linked to the vision, make sure you ask about this as well. Everyone is responsible for adding value and contributing toward accomplishing the Astonish Results vision. The only way we’ll truly accomplish our mission is if we all work together.

Do you believe in the vision?

Belief is an important component of accomplishing our vision. If you’re not totally convinced of the mission, it will show to our customers. Our clients are on the same mission to motivate their staffs (and many times themselves) to take steps that will change their agencies to better serve the modern consumer. We ARE changing hundreds of agencies and the lives of the owners and employees of those agencies. We need to do a better job of communicating that companywide by sharing the success stories. My hope is that this will be a good format for that.

That’s it for now. Let’s make sure we’re 100% focused on accomplishing the vision and mission of Astonish Results. You should feel really good about what we’ve been able to accomplish together so far and we’ve really only just started!

I welcome any comments and feedback and look forward to hearing from you, just reply to this email. If there is anything that is unclear, let me know.

Thank you for all you do to serve and love our clients in the process of fulfilling the mission and vision of Astonish.

P.S. I’ll be walking around asking you, “what is our vision”, (and for the FL or off-site folks I may be calling you ) so make sure it’s clear in your mind…

(You can read more of John’s thoughts at http://www.johnhboudreau.com/.)

No Comments by nbrown on August 26, 2010
filed in Agency Management, Astonish Results News, Business, Employees, Executives, Insurance Marketing, Management, Motivation, Office Culture, Recognition, Sales, Strategy, Uncategorized
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Bleeding for Insurance and Rhode Island

Recently, the Astonish Results social media team ventured to Rhode Island’s capital city to donate blood as part of a Rhode Island Blood Center “Tweet ‘n Greet” event that leveraged the power of Twitter and Facebook to bring in blood donors. Aside from just giving blood, Astonish used the opportunity to do some fact-finding as we plan on doing our own company-wide blood drive later in the year.

In what could possibly be the coolest blood drive venue ever, the Johnson & Wales Culinary Museum played host to the event offering free admission and refreshments to everyone who donated. Surrounded by culinary and foodservice artifacts spanning hundreds of years, the museum provided a shot of fun for blood donors who had time to nosh tasty treats and play skee ball while recovering for the customary 10-20 minutes.

To get some perspective on how the Rhode Island Blood Center is faring, community manager Nick Brown spoke to the Director of PR and the Director of IT about the efforts across the state and how the program is growing. Please enjoy the video interview below.

Astonish Results’s social media team also spent some time exploring the J&W Culinary Museum. Their exploits are shared in a slideshow below.

No Comments by acollins on August 11, 2010
filed in Astonish Results News, Charity, Employees, Events, Office Culture, Recognition
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Email Marketing Still Important to Life and Health

The internet and social media get a lot of attention in our efforts to generate insurance leads. However, the unsung hero of insurance agency marketing strategies is the tried and true email marketing campaign, which, when implemented smartly and tactfully, provides agencies with a valuable communication to existing and potential policy-holders.

Astonish Results President Tim Sawyer recently sat down with the publisher of National Underwriter, Tashawna Rodwell, to discuss how insurance agency e-mail marketing can drive focused messages to a large audience.  The “Serving the Modern Consumer” video discussion also veered into how combining the use of e-mail with other marketing tools can help build a loyal following.

Mark Shuster of Life Health Solutions and Elaine Henderson of Ken Johnson Insurance also shared stories of how e-mail marketing has worked for their agencies. Mr. Shuster spoke about how sending out automated monthly newsletters, birthday updates, and insurance industry news has helped create awareness of his agency in a way that shows people they aren’t just concerned with selling insurance, but actually contributing to peoples knowledge and understand of it. And because there is a system in place that monitors who is opening the e-mails,  who is reading, forwarding, and engaging in them, everything can be quantified..

Elaine Henderson tells how Ken Johnson Insurance of South Carolina has a full time employee whose job is to create and implement e-mail campaigns while ensuring the quality is reflective of the agencies values and expertise. They add about 200-300 people a week to their e-mail list and earn many referrals because of it.

Tim Sawyer offers four factors that are critical to making e-mail campaigns a successful insurance marketing strategy:

1)      Who you are sending these e-mails to.

2)      What you are sending.

3)      How often your are sending them.

4)      Who is opening them, reading, and forwarding them to peers.

You may view the video in its entirety below:

No Comments by acollins on August 2, 2010
filed in Agency Management, Astonish Results News, Business, Business Development, Insurance Marketing, Leads, Recognition, Sales, Strategy, Training, Websites
tagged , , , , , , , , ,

Build a Stronger Blog Community by Sharing and Collaborating

It’s no secret that blogging is one of the most important social media tolls for extending your agency’s reach into the community and industry at large. A blog can be used to share partner successes, highlight important news stories or even promote local events your agency is involved with. Astonish Results maintains four blogs, each with a specific and strategic purpose that “show by example” how blogs can be implemented to achieve various objectives.

A misconception about blogging is that it’s all about content (media), making it easy to ignore the “social.” You can write five great posts a week, but if you never leave your own site, blogging has a much lesser effect. Venturing off your own blog and commenting on others within your industry or community is important, especially when the comment adds to the conversation and you are able to include a link to your own relevant blog entry. Building relationships with social media opinion leaders will only benefit your blog and agency, whether they buy insurance from you or not.

Some of our Astonish Results agency partners have taken initiative and started collaborating with other active Astonish bloggers. Chris Paradiso CEO of Paradiso Insurance in Stafford Springs, CT, commented on a blog post written by Marc Duffy, CEO of Duffy Insurance in Massachusetts. He made the Astonish connection and commented with an appropriate link back to his blog. Duffy Insurance then shared a post by Eastern Insurors on their own agency Facebook page before Eastern Tweeted a post by Penny Insurance. And the cycle continues.

In a more niche-based approach, several clients have started cross-linking between posts about restaurant insurance, covering every aspect, commenting within each other’s blogs and sharing links.

As mentioned previously, it is also important to make connections outside of your industry. Dagley Insurance of Katy, TX, wrote a blog post and linked back to several local businesses they support on the Partners Page. By creating such back links, in a search, his blog could eventually come up when others search for that business, generating traffic and potentially leads.

Alluring blog titles, tags and keywords within a blog post and linking them to other sites can help drive traffic to your blog, but they won’t make it social.

Content creation is critical, but stepping away from you own blog to offer love for another’s work and sharing the knowledge they have is as critical, if not more so. Here are some ways to make your blog more social:

  • Create a blogroll, let people know when you’ve added them
  • Cite another blogger’s post in your own, then leave a link in their comments section with a nice note
  • Leave more comments in general
  • Find the top local social media marketing users in your area and build your network through them
  • Use the “trackbacks” which automatically ping the author when their work has been referenced
  • Include “share” options so readers can “like”, “retweet” etc. more easily.
  • Publish share friendly content
    • Lists are great for this “e.g. 10 reasons insurance agencies are better than direct writers”

It’s easy to ignore the “social” in social media when blogging, but a few extra minutes spent promoting and reading others work can be one of the best strategies towards increasing your audience, and eventually leads.

We’re happy to see our agency partners embracing this concept and look forward to building a stronger insurance marketing community through sharing and collaboration.

Let us know if you have creative ideas and we’ll be happy to consider putting them into action…

2 Comments by acollins on July 30, 2010
filed in Astonish Results News, Business, Business Development, Insurance Marketing, Motivation, Office Culture, Recognition, Strategy, Training, Websites
tagged , , , , , , , , ,

Astonish Coaching Launches Blog to Support Insurance Agency Consulting Services

Before you speak or act, ask yourself this: Is what I am about to do or say going to improve the results of our agency, increase the loyalty of our clients, and help us love each other more during the process? If not do I really need to say it?

These are the two critical questions the Astonish Results Coaching division asks its clients before moving forwards.

The Coaching division of Astonish Results has launched their official blog this past week covering topics such as Putting the “sales” back in your agency culture and making sure your producers are closers and not taking orders. Astonish Results Coaching was launched in partnership with the Ganis Consulting Firm, who combined, have over 50 years of insurance industry training and consulting experience.

The Astonish Results coaching program was created to provide comprehensive training and operational analysis of operations exclusively for insurance agencies. The system offers extensive feedback and coaching solutions for every segment of the agency including: principals, agents, producers, CSRs, selling techniques, technology streamlining, assessment of processes and more, with a goal of providing the right combination of training and operational re-alignment to keep agencies growing.

The Astonish Coaching blog will be updated to allow insurance industry professionals to gain an insight on how to maximize results for your agency, properly approach the new way of insurance marketing tactics, and provide in-depth analysis of what can be done to help your agency grow in the market, all from seasoned industry experts.

They also have a Facebook and Twitter account if you’d like to follow along:

Astonish Coaching Facebook Page

Astonish Coaching Twitter

No Comments by acollins on July 29, 2010
filed in Astonish Results News, Business, Business Development, Consulting, Insurance Marketing, Leads, SEO, Sales, Sales, Social Media, Strategy, Tips, Training, Websites
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Astonish Results Thank You Video for 500+ Facebook Fans!

Andrew Carnegie, the brilliant American businessman once said, “If you want to be happy, set a goal that commands your thoughts, liberates your energy and inspires your hopes.”

Goals are important. Last week, Astonish Results set a goal of earning 500 Facebook friends by the close of business Friday. Because of the support of our insurance marketing partners and industry friends, we were able to vault over 500, a testament to the awesomeness of our community.

As a sign of gratitude, we shot a brief video from the Astonish Results’ Rhode Island headquarters that incorporates a bit of our office culture, staff and some creative thought (hopefully).

Please stay tuned at the end of the video if you are an existing Facebook friend. We promised to give away three astonishing prize packs at random and the winners are announced using a first name and the agency they work for. In order to receive the prize pack, you must email acollins @ astonishresults.com.

Winners are also listed below the video and we plan on giving away additional goodies as we hit various benchmarks, so stay tuned.

To finish with a quote that will continue leading us in the right direction, the famous philosopher John Dewey states, “Arriving at one goal is the starting point to another.”

Prize pack winners are:

Rachel – Lloyd Pro Group

Brian – Sanford Insurance

Sandi – Ledoux Insurance

Again, please email acollins @ astonishresults.com with your mailing address and we’ll send it along.

No Comments by nbrown on July 22, 2010
filed in Astonish Results News, Business, Employees, Executives, Insurance Marketing, Management, Motivation, Office Culture, Raving Fan Managers, Recognition, SEO, Sales, Social Media, Strategy, Uncategorized
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Astonish Results Office Makeover

Upon entering the Astonish Results’ Rhode Island headquarters this Monday morning, employees were greeted with new decorative and floral flair. Gone were the boxes in the reception area, their contents positioned neatly around the office in the form of bamboo tree plants, colorful potted flowers, and assorted wall décor inviting stares and positive vibes..

With two new offices recently constructed, our resident Martha Stewart, Nicole, spent time picking out an assortment of furnishings to make the Astonish Results home base more cozy, homey, and modern. In her own words, “Soft pallets and contemporary designs are always a nice neutral stance to take, and the tropical feel from the plants and flowers provides some needed vibrancy.”

New decorations in the office may not seem newsworthy, but when the first thing you see in the morning, or when visiting a new place, is pleasant and inviting, it can set the mood for your day or meeting. Color and decor bring life to a room, inspiring creativity.

We also wanted to extend a special thanks to our administrative assistant Kayla, who strategically placed the décor to allow for more space within the office. Without her steady hands and accurate eye, the décor would still be decorating their boxes.

Lastly Nicole noted, “Our new look is a work in progress!  However, it adds some flavor to our office which brightens up our environment and makes our “second home” warm and inviting for our employees and our guests”.

Please enjoy the slideshow capturing the beautification of our new office, more to come…

No Comments by acollins on July 21, 2010
filed in Astonish Results News, Motivation, Office Culture
tagged , , , , , , ,

An Old Patriotic Feel, A New Outlook On Insurance

Astonish Results recently paid a visit to Berry Insurance Agency in Franklin, Massachusetts. Upon walking through the doors, the Berry Insurance office invites visitors with its cozy New England feel and vibrant staff. In rolling out the welcome wagon, Nick, Astonish Results community manager and I were greeted with personalized welcome signs, a patriotically adorned office and plenty of Red Sox flare. Vice President Kaitlyn P., and eCommerce Account Executive Amanda S., gave a tour of the retro-chic building before avant-garde social media strategies were discussed.

Late-June being one of the busiest times of year for the folks at Berry Insurance, morale was high as a bustling staff milled around the office making phone calls, taking meetings, writing policies and tolerating our video and photo efforts. On several people’s minds was a recent limo trip to Boston as an office morale building activity. All Berry employees participated in a scavenger hunt that included making a drink behind a bar, getting a picture in a storefront window and more hijinx that eventually ended at a restaurant to celebrate their funand get to know one another on a deeper level.

Beyond morale-building, Berry Insurance is ahead of the industry curve with a stellar MAInsuranceJuice.com blog, active Facebook page, Youtube and Twitter accounts to keep the good Berry news flowing. Kaitlyn and Amanda are currently working together to create a detailed digital marketing plan for Berry Insurance that involves niche targeting, campaigns and social media strategy honed during the Astonish Results social media team visit.

Not the typical agency employee, Amanda graduated this May with a degree in marketing after which she decided to give insurance a try after a successful Berry Insurance internship. From a manager’s perspective, Kaitlyn views Amanda as the changing face of the industry. “Instead of looking for extensive insurance industry experience in possible hires,” says Kaitlyn, “we look for enthusiastic young talent who will work hard, understand the social media revolution and continuously absorb more insurance knowledge. Of course, we look forward to the day Amanda earns her license.”

With business done for the day, we got to participate in the first ever Berry Insurance Franklin, Massachusetts invitational putting competition. Needless to say, the Berry team, sporting home field advantage, took the win earning a trophy and jar of chocolaty sweets.

Many thanks to Berry Insurance agency for hosting the Astonish Results social media team and providing some genuine New England hospitality,you can see some picture we took of the Berry Insurance visit, and watch the video interview of Katilyn below, speaking on transitioning into the digital age.

No Comments by acollins on July 13, 2010
filed in Astonish Results News, Business, Insurance Marketing, Motivation, Office Culture, Social Media, Strategy, Training, Uncategorized
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