Month: September, 2011

Friends Helping Friends: Using Your Digital Marketing for Specific Niches

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The key to a successful digital marketing approach is being able to identify your agency’s niches. Astonish Results CEO and Founder Adam DeGraide put it best when he described the use of social media marketing in niches as, “friends helping friends”. Your friends, fans, and followers alike are your key to narrowing down what niches will maximize your presence in the community. He sat down with Brian Tarpey, President of Tarpey Group in Fairfield, NJ to discuss the success his agency is yielding from networking with niches in social media.

Tarpey discussed the agency’s professional relationship with many educational fronts.  After they identified this trend, they were able to become involved with local associations relevant to their New Jersey business insurance clients. Social media allowed relationship building and networking in real time and also made communicating the agency’s involvement much easier to their fans and followers. It also allowed the agency to promote more than insurance; they used their social media platforms to promote different charities and events that aligned with their niche.

The results the Tarpey Group received comes directly from what we like to call—community building. Utilize the information you have from your client base to identify the niche or niches that best suit your agency. Whether it is education, health and wellness, etc., chances are you will find a trend you can use to maximize your marketing efforts. Once you’ve done so, it’s crucial to stay up to date on news and events, ensuring you are networking properly. Using digital outlets, like Facebook and Twitter will speed up the process and expose you to endless amounts of people in your community interested in the niche you are narrowing in on. Social Media instantaneously showcases what a direct mailing make have taken several weeks and precious funds to accomplish!

Becoming active in the niches of your clients’ community is the first step in building your social community; hence, the relevance of “friends helping friends” both literally and digitally! In order to maximize your agency on social media fronts, you need to identify trends and use the speed of the internet to provide relevant content and conversations in real time. Use your client’s interests as research to understand potential niches. Just as you would know the likes and dislikes of your actual friends, you should take the time to know those of your digital friends. Aside from knowing who your clients are, the most important tool you need to be relevant and reputable in your social community is to be active in your actual community. When you help friends, they in return will help you!

No Comments by on September 30, 2011
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The 2011 Agents Alliance Convention

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Each year, The Alliance Convention brings together the most creative and influential minds in the Insurance Industry to discuss the top practices in Insurance Marketing and much more! This year not only will Astonish Results be participating in the convention’s three day tradeshow, but two of Astonish’s brilliant minds will also be speaking at four separate sessions.

 Former agency owner and current M&A consultant to independent insurance agencies, Jerry Pickett, VP, M&A, at Agency Acquisitions – an Astonish Results Company, will discuss the key factors in how you operate your agency today and their impact on the value of your agency in the future. He will cover the “Top 5 Reasons Agencies Are Losing Value”, “How to Calculate your Agency’s Value”, and much more! Everyone who registers for this session will be entered to win a FREE Summary Opinion of Value. This is a detailed analysis of the agency documented in a 10-12 page report which includes a specific calculation of your agency’s current market value.

Stuart Ganis, Executive VP, Consulting & Business Development is a 22-year veteran with experience managing and owning Independent Insurance Agencies. In the past 6 years, he has trained over 7,500 Principals, Producers and CSRs in Sales, Marketing and Agency Operations. Join Stuart as he discusses Insurance Agency Sales and Marketing 101. Learn the important elements of Insurance Agency Sales and Marketing that can be applied to agencies with 2-100 employees including: Free SEO strategies, blogging and social media. This particular course is packed with marketing ideas you can implement in your agency immediately, with little or no cost.

Both Jerry Pickett and Stuart Ganis will be presenting twice during the convention. Below is a list of times associated with their workshops.

Think you know what your agency is worth? You are NOT even close!

Featuring: Jerry Pickett

Thursday, September 29th, 2011

10am-12pm

And

Saturday, October 1, 2011

8-9am

Insurance Agency Sales & Marketing 101

Featuring: Stuart Ganis

Thursday, September 29th, 2011

2-5pm

And

Saturday, October 1, 2011

10am-12pm

For more information regarding this event or to register, visit the American Agents Alliance website for more details.

 

No Comments by on September 23, 2011
filed in Astonish Results News, Consulting, Events, Insurance Marketing, Strategy, Training
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2011 Joint PIA & IIABW Conference and Trade Show

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Astonish Results is proud to announce its sponsorship and participation in the 2011 Joint PIA & IIABW Conference and Trade Show on September 29-30, 2011, at the Seattle Sheraton Hotel in downtown Seattle, Washington!

At this event, the top insurance professionals around the country will share their industry knowledge, expertise, and cutting edge strategies for the independent insurance agent and the agencies they represent to effectively approach the modern consumer.

Representing Astonish Results will be none other than CEO and Founder Adam DeGraide and President and Co-Founder Tim Sawyer. On September 30th, they will both be presenting “The Power of Digital Marketing and Social Media” in the third session between 10:00 am – 12:00pm. DeGraide and Sawyer will discuss why insurance agents need to start using social media websites to grow their clientele. Additionally, they will introduce the audience to various case studies on successful agencies who have managed to double their business by using present-day Internet Marketing strategies.

With the many high-profile speakers and interactive presentations scheduled, the 2011 Joint PIA & IIABW Conference and Trade Show in Seattle, WA promises to be a very educational and fun experience. In addition to all of the workshops and exhibits, agents will have the chance to enjoy the state-of-the-art Sheraton facilities, play a round of golf during the morning of September 29th, and enter in contests to win great prizes.

For those in attendance, they will have an excellent opportunity to expand their network while staying updated on the latest trends in the insurance industry. If you are interested in learning how you can help your agency grow and FIND, SELL, and KEEP more customers, you need to register for this great event. You do not want to miss out on all of the action!

No Comments by on September 21, 2011
filed in Astonish Results News, Business Development, Consulting, Events, Insurance Marketing, Sales, Strategy
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Why a Dual-Monitor Setup Is More Efficient

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Those of us at Astonish Results that have had the experience of working with a dual-monitor setup each day thoroughly enjoy it. It is a safe bet that most of us could never go back to using only one monitor. Since Windows has the support for dual monitors built in its interface, it is actually more cost-effective to use multiple 20-inch monitors instead of a large 37” monitor.

Chris LaChance, Creative Director at Astonish Results, is one of many employees who uses a dual-monitor setup!

“I love this setup because it is easier to switch back and forth between programs,” Chris LaChance, Creative Director at Astonish Results said. “Throughout the day, I can keep Outlook open all day on one screen and a browser open in the other.”

For those of us that work with two monitors, what benefits does it offer? How can we efficiently utilize two screens throughout our workday?

Drag applications between screens. If you are only using one monitor, you are faced with overlapping windows and taskbars which can make it more difficult to get your work done.  With a dual-monitor setup, you can have your email open in one screen along with a word-processing program or web browser open in another. You are free to organize which works best for you, but using two monitors eliminates the constant shuffling back and forth between applications. Using only one browser at a time and collecting too many open tabs can increase the chances of your computer freezing, crashing, or underperforming. Where you decide to utilize your browsers is up to you!

Two screens in one. One of the best features about this setup is that it allows for navigation between both screens. For example, if you start with your mouse arrow on your left screen and begin to move to the right, you can move your mouse cursor all the way to the right screen. This gives you the impression that you are working on one screen.

Easier organization. If you use a lot of software applications, your desktop can become cluttered very quickly. With only one screen, navigation between applications can take so much longer. It is recommended to keep any software applications or system utilities on the right side and keep Internet browsers on the left. However, your personal preference may vary.

It is always better to have two monitors than one because you can never have enough screen space. No matter what field you work in, utilizing a dual-monitor setup can increase your productivity because you will save a lot more time throughout your day.  If you can determine the best way to keep your programs organized, your life will be so much easier!

Although this setup is no longer new, its popularity has truly risen due to the fact that prices of LCD monitors are dropping. Configuring this upgrade might even be more popular if more people were aware of how simple it is to install along with the low costs associated with monitors today. The benefits of a dual-monitor setup can be reaped for both businesses and individuals. Once you start using two monitors, you may be wondering how you went so long before making the switch.

No Comments by on September 19, 2011
filed in Astonish Results News, Business Development, Office Culture
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Astonish to Appear at IIAI Convention and Trade Show

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Does your insurance agency have the recipe for success? When it comes to developing an effective insurance sales strategy, does your agency possess the right ingredients?

The Sheraton Hotel in West Des Moines, IA will be the host of the IIAI's 105th Annual Convention and Trade Show on September 21-22, 2011!

Astonish Results is very pleased to announce its participation in the Independent Insurance Agents of Iowa (IIAI) 105th Annual Convention and Trade Show on September 21-22, 2011 at the Sheraton Hotel in West Des Moines, IA!

Between 3:00pm – 6:30pm on Sept. 21st, Astonish will be available at booth 78 during the IIAI’s Annual Trade Show exhibit. There will be a total of three exhibits that will all be concentrated on assisting the needs of the independent insurance agent. Between 5:00 and 6:30, drinks and hors d’ouvres will be served and prizes will be given out!

The IIAI is widely considered to be one of the largest insurance trade shows in the country. Those in attendance will have the privilege of listening to some of the top insurance professionals showcase their expertise revolving around the most effective insurance sales techniques and also discuss the latest issues within the insurance industry.

Speaking at this event will be:

  • Russ Sporer, CPCU, Former Principal of NOEL Insurance Agency
  • Anna Jaeger, Associate Account Executive for Profit & Liability, Travelers Insurance
  • Miles A. Weis, Account Executive Officer, Bond & Financial Products

Additionally, there will be several famous guest speakers on hand including:

  • Terry Branstad, Governor of Iowa
  • Newt Gingrich, Former U.S. Speaker of the House and Presidential Candidate

During the first day of the event, attendees will have the option of choosing between taking a day off at the golf course or to further their insurance education. For those that opt to spend the day out on the fairway with their fellow insurance professionals, then they can participate in the IIAI’s 21st Annual Convention Best Ball Golf Tournament at Beaver Creek Golf Course!

The IIAI 105th Annual Convention and Trade Show in West Des Moines, IA promises to be a very fun, entertaining, and informative event! It will be an excellent opportunity for many insurance professionals to broaden their network, learn from their peers, and further their knowledge of the insurance industry.

If you are interested in learning how you can help your agency grow and discover the recipe for success, you need to register for this great event. Do not miss out on all of the action!

No Comments by on September 14, 2011
filed in Agency Management, Astonish Results News, Consulting, Events, Insurance Marketing, Sales
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Meet the Employee: Bruce Morin

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Meet one of Astonish Results’ recent additions, Bruce Morin! Earlier this summer, Bruce joined the company and has brought his great work ethic and web design experience to the team!

Meet one of Astonish Results' newest employees, Bruce Morin!

Originally from Warwick, RI, Bruce has lived here most of his life with the exception of a 12-year stint in North Kingstown. He graduated from the University of Rhode Island, majoring in Technology.

Bruce’s role as SEO Specialist consists of great responsibility because he is in charge of running Astonish’s keyword research, search engine optimization, and design. He has been with the company for approximately one month and he really enjoys his new role.

“I really enjoyed the interview process here and it seemed like a great place for me to work,” Bruce said. “The (Astonish) concept seems perfect and well thought out. It also seems like a recession-proof industry- even in these tough times, Astonish continues to grow!”

Before his days at Astonish, Bruce worked as a web designer for many different places. For his first major job position, he worked as a web designer for Liquid Blue in Lincoln, RI. After that, he was hired by LIN Television as the designer and manager for WPRI and FoxProvidence’s websites. During his tenure, he was appointed as New Media Manager with a department of six employees. He was responsible for running the web sites, mobile sites, and various social media outlets.

Here is a little more about Bruce:

Any hidden talents? I don’t like to brag ;)
What is your favorite color? Blue, I guess…
Favorite Foods? Steak, seafood…
Favorite Beverages? Iced tea, coffee
Favorite Music Artists/Bands?  Grateful Dead, Beatles, DMB
Favorite TV Shows?  Breaking Bad, Dexter, Modern Family
Favorite Movies? The Godfather, Jaws… there are so many that I can’t really think of specific titles.
Favorite Sports Teams, if any? Red Sox and Patriots!
Favorite Vacationing Spot?  Cold: Park City, Utah and Breckenridge, Colorado. Warm: Maui, Aruba
Anything else you would like to add about yourself? Let’s see… I have 4 dogs!

 

 

 

No Comments by on September 13, 2011
filed in Astonish Results News, Employees

Adam DeGraide Launches Facebook Fan Page

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The insurance industry’s King of Rock n’ Roll Adam DeGraide has launched his own Facebook fan page!

As an expert in Insurance Internet Marketing and sales over the last decade, DeGraide has established himself as an entrepreneur, record producer, and motivational speaker.

DeGraide keeps his fan page frequently updated with all of his recent developments, company news and industry-related highlights. He has recently posted information regarding Astonish Results’ 180 Second Tour and new developments regarding Astonish’s VPC.

Additionally, he has also utilized his Facebook page to congratulate any astonishing agencies such as Hall, Mahar & Associates for being named the e-Agency of the month and Fargo Insurance & Financial Services for winning the VPC Idea of the Month.

The goal of his Facebook page will be to help promote any of the upcoming events in which he will be making an appearance!

Under his events page, he also regularly posts updates revolving around any upcoming events in which he will be involved. This includes the upcoming 2011 E-Agent Summit, the Entrepreneurial Insurance Symposium, and the CEO Summit.

You can also find all of his latest Astonish Coaching videos which include Attitude 201, Run Your Agency as a Business, and his “Sweep the Leg” music video!

As of right now, he already has 236 likes. If you have not had the chance to do so, please take the time to “Like” his Facebook page!

No Comments by on September 9, 2011
filed in Astonish Results News, Executives, Insurance Marketing, Insurance Media, Office Culture, Social Media
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Meet the Employee: Jennifer Fitta

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Meet the latest addition to the Astonish Results team, Jennifer Fitta! Astonish is very excited to add Jenn to the growing Internet Marketing team.

Originally from Fall River, MA, Jenn attended and graduated from Bryant University, majoring in Communications while also minoring in Marketing. Before her days at Astonish, she worked at Harvard Medical School.

Her role as Social Media Specialist bares a great amount of responsibility. Her official duties consist of working on teaching and advising Astonish’s new clients on the basics of social media while establishing their accounts to maximize their community presence. Additionally, she is also responsible for client analysis and consultation regarding their Facebook, Twitter, and LinkedIn pages.

From her very first interview, Jenn immediately knew she wanted to be a part of the great team at Astonish!

“From the minute I walked in for my interview, something clicked for me. I liked the atmosphere, the people, and the concept of the company,” Jenn said. “I really liked the fact that at Astonish, my work and projects would be reflected in the company’s progress and that I wouldn’t be just a number.”

Outside of her role at Astonish, Jenn is a huge sports fan and has a strong passion for the Boston Red Sox. She really enjoys cooking great food and spends a great deal of time in her kitchen. She also has a strong interest in learning more about wine.

She finds it most gratifying that has the opportunity to play a role in the rapid progression of this company.

“I really find that even from day one, my input and opinion matter,” Jenn said. “And that even though I have just started working here, my ideas and contributions are heard and valued.”

Q&A with Jenn:

Favorite Foods? Anything gluten free, but I’m pretty sure I could live my life comfortably with only banana chips and nutella.

Favorite Beverages? Coffee! My coffee consumption would probably be considered deadly for most humans.
Favorite Music Artists/Bands?  Journey, and no, not only “Don’t Stop Believing” and not this “fake me out” Journey claiming to now tour the US. I’m talking the REAL Journey, with Steve Perry on lead vocals.
Favorite TV Shows? Dexter and Mad Men are my absolute favorites, but if you name it, chances are I’ve probably watched at least one or two episodes.
Favorite Movies? Funny Girl and The Way We Were
Favorite Sports Teams, if any? Boston Red Sox, hence the shrine in my cube.
Favorite Vacationing Spot? If there’s a beach, I’m not complaining!
If you were stranded on a desert island and you were only allowed to bring 3 items with you, what would they be?  My iPhone, Banana Chips, and a Fisherman Sweater.

 

 

No Comments by on September 9, 2011
filed in Astonish Results News, Employees, Office Culture, SEO, Social Media

2011 Agents Alliance Convention & Expo

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Are you ready to power the future of your agency and be the force that drives change? The 2011 Agents Alliance Convention & Expo will provide the opportunity to listen to some of the top insurance professionals speak about the most ground-breaking, cutting edge insurance marketing strategies in the industry!

This event will be taking place in Palm Desert, CA at the JW Marriot Desert Springs Resort & Spa on September 29th – October 2nd, 2011.

Speaking at this great event will be none other than Stuart Ganis, Executive Vice President of Consulting and Business Development of Astonish Coaching, along with Jerry Pickett, Vice President of Mergers and Acquisitions.

On Sept. 29th, and Oct. 1st, Ganis and Pickett will be holding four combined workshops throughout this time. These include:

  • Think you know what your agency is worth? You are NOT even close!
    Featuring: Jerry Pickett
    Sept. 29th, 10:00am – 12:00pm, Salon E
    Oct. 1st, 8:00am – 9:00am, Salon D
  • Insurance Agency Sales & Marketing 101
    Featuring: Stuart Ganis
    Sept. 29th, 2:00pm – 5:00 pm, Salon E
    Oct. 1st, 10:00am – 12:00pm, Salon D

Join Jerry Pickett to learn exactly which key factors determine your agency’s value! He will also cover the Top 5 Reasons Why Agencies Are Losing Value and How to Calculate Your Agency’s Value. Those that attend his session will be entered into a drawing for a FREE Summary Opinion of Value, which is a detailed analysis of your agency’s current market value.

Stuart Ganis will be discussing key elements of Insurance Sales and Marketing and how this can be applied to small and midsize insurance agencies. This workshop will reveal cost-effective marketing ideas that can be implemented in your agency today!

Convention attendees will have the opportunity to stay connected and updated on the latest trends in the insurance industry. More importantly, it is an opportunity for members to gather together and share their knowledge, insight, and field experiences with one another.

Throughout the course of this event, there will be many workshops that can help you discover new ways to help your agency see the bigger picture and effectively approach the modern consumer! If you are interested in learning how you can help your agency grow, you need to register for this great event. Do not be left behind!

No Comments by on September 7, 2011
filed in Agency Management, Astonish Results News, Events, Insurance Marketing, Insurance Media, Leads, Sales, SEO, Social Media, Strategy, Tips, Web Design, Websites
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Employee of the Month: David Osowa

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Congratulations to Astonish Results’ David Osowa, who was recently named Employee of the Month!

David originally grew up in East Greenwich, RI, but has lived in many different places over the last few years including Hartford, CT, Park City, UT, and Boston, MA. David received his MBA from Babson College in Wellesley, MA in 2007 and spent his undergraduate career at Trinity College in Hartford, CT, majoring in political science.

Last April, David jumped on board with Astonish as the Director of Search Engine Marketing (SEM). Since beginning his career at Astonish, he has been responsible for running the daily activities of the SEM team and has taken on the responsibility of building, monitoring, and optimizing SEM campaigns for all of Astonish’s new clients.  Additionally, he is in charge of premium PPC (Pay-per-click) campaigns for clients who have completed their initial budget spend. Ultimately, David is responsible for managing nearly 100 SEM campaigns!

Employee of the Month David Osowa along with Astonish Executives John Boudreau, Tim Sawyer, and Adam DeGraide!

 “I wanted to take my experience running PPC campaigns for a large digital marketing agency in Boston and apply it to a smaller company with a start-up attitude”, David Osowa says. “I liked the flexibility to build and manage a department according to how I feel an SEM department should be run, and I love the fact that I can bring new ideas to the company and implement them as I see fit.“

David is also Astonish’s Vice President of Useless YouTube Video Distribution for the Internet Marketing team on Friday’s.

Before joining the Astonish team, David worked as a Client Services Manager at iProspect in Boston, MA. There, he was responsible for overseeing client strategies for both organic (SEO) and paid (SEM) search marketing.

Outside of his role as Director of SEM, David loves to spend time traveling with his wife Sarah and his friends. Whenever David has a free moment, you can most likely find him enjoying the outdoors. A lot of his trips revolve around skiing, which is a huge passion of his. He spends a lot of his time taking his Portuguese Water Dog, Lucy, to the beach in Nantucket during the summer.  David also describes himself as an unabashed, frequently irrational Red Sox, Patriots, Celtics, and Bruins fan.

Since David has come from an agency that has dealt with larger clients, he has found his role at Astonish to be most gratifying.

“Coming from an agency that dealt with larger clients (and similarly large marketing budgets), I like having the ability to positively impact the smaller, family owned agencies that we work with,” David said. “I also have really enjoyed the relationships that I’ve been able to develop in my short time here at Astonish.  Positive attitudes are contagious!”

 

 

No Comments by on September 6, 2011
filed in Astonish Results News, Employees, Office Culture, Recognition, SEO
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