Encharter Insurance of Massachusetts and Connecticut has been part of the Astonish Results success story list for multiple years now. This month, Astonish is pleased to announce that Encharter is being recognized for outstanding business achievements by an independent source—the Lexington Chamber of Commerce. Encharter manages multiple active blog sites, as […]

Local Virginia insurance agency, GHT Insurance, is using social media to make a difference in their insurance marketing strategy; and is certainly on the path for success. Recently, the agency has launched a social charity initiative which involves generating more Facebook fans. For every “like” GHT gets on their Facebook page they are donating a […]

Ross Insurance Agency has always believed in the power of blogging and social media and has developed into quite the community building rockstar! By actively utilizing various social media tools, the agency has seen great branding success and has allowed themselves to proactively position Ross Insurance Agency at the forefront of their community members’ min […]

Community building at Spivey Insurance Group is what is keeping their social media outlets active and fun to read! The North Carolina insurance agency has very involved employees commenting, “liking” their page and posts, as well as actively interacting with clients! Angie Griffin Cassada, a Spivey Insurance Agent, is actively posting local deals and coupons […]

Astonish Results is constantly highlighting agencies that have gone above and beyond to modernize their insurance agency marketing strategy. Recently Missouri- based Trust GDC has made significant strides in regards to their agency Facebook Fan Page. Trust GDChas been promoting not only their company culture as a whole, but also leveraging Facebook to public […]

The movies are not only for the big screen- they can be just as entertaining in your blog posts! It is not always easy coming up with topics to blog about, never mind an interesting topic. However, in order to benefit from your blogging, it is important to make sure the content that you write […]

Thinking outside the box and becoming more creative to generate leads is a great insurance marketing strategy for your insurance agency. Social media has become one of the leading ways to impact your community, generate interest, and draw in prospective clients. Whether you are heavily invested in Facebook, Twitter, or LinkedIn, you have got to […]

Ah February, the month of love! With Valentine’s Day around the corner, I thought it would be interesting to write up a post about love. As a blogger, you hope that all readers will fall in love with your blog and keep coming back for more. However, in order for this to happen it is […]

As an insurance agent, it is a constant goal to attract and keep your customers. Having reliable products is one factor in being able to provide great services. However, one crucial component to reaching success may not be as obvious as you think. With social media on the rise, it is important to create quality […]

Now that your business has developed an identity on social media platforms such as Facebook and Twitter, you and your employees have probably created personal accounts in addition to your agency’s fan page. It’s good practice for you and your agents to have pages so you can connect with clients if necessary and it also […]

I know it’s mid-February, but I don’t think it’s ever too later to have a New Year’s resolution. My resolution has to do with reading. My goal is to read 24 books in 2012 or 2 books per month. I’m … Continue reading → […]

One of the values that we hold dear at Astonish is “loving and serving our client and each other”. I wanted to dig a bit deeper into that value. People use the word “love” all the time. I LOVE this … Continue reading → […]

I read another interesting book recently, “The Checklist Manifesto” by Atul Gawande. The author shows how a simple tool, a checklist, can help organizations avoid errors and improve results. Gawande is a surgeon and he was asked by the WHO … Continue reading → […]

Every business has problems. There are no perfect businesses no matter how elaborate the PR spin. Even the great Apple, known for its stunning revenue growth and fanatical customer base has problems. So how do the best businesses deal with … Continue reading → […]

I just read a great piece in Forbes magazine about Jim Goodnight, CEO of SAS. SAS is the leader in high-powered analysis software. SAS helps large to midsized business analyze their data so they can make better decisions. The author … Continue reading → […]

As we travel the country and meet with insurance agency owners, they often tell us they’re a referral based business. When we ask how many referrals they received in the past month the answer is always “not sure”. The reality is, these agency owners have no idea how many referral quotes come into their agency […]

I’ve been in nearly 300 insurance agencies in the past 5 years for training, coaching, consulting, marketing and M&A services. It’s amazing how much the business has changed in the past 5,10,15 years. Days of running a yellow page ad, sponsoring a little league team and ringing phones are long gone for most. The fact […]

We’d like to thank all of the men and women who have made the ultimate sacrifice to ensure our freedom. Sometimes we take freedom for granted and it’s important for us to recognize the people that make it all possible. As we head into the summer, keep in mind that your charisma, motivation and attitude […]

Many agents that own insurance agencies are under the impression that this is a bad time to sell their agency. Our statistics show that over the past 5 months, we’ve received 32 buyer inquiries to every 1 seller. Many agency owners that are considering selling, are afraid that the soft market and bad economy will […]

As I tour the country and meet with countless insurance agencies about building a sales culture, it amazes me how many agency departments don’t collaborate with one another. We’ve implemented numerous ideas into agencies for Personal Lines to contact Commercial clients and cross-sell clients Personal Lines products. In most cases the Commercial Producers are […]